SEO Timeline

Events

Treatment Solutions

Finish TS Optimization (AL)

04/20/2015 - May 3, 2015

24 Hour Addiction

24 Hour Optimization

5/18/15 - June 7, 2015

TWO

TWO Site Optimization (SEO Team)

5/25/15 - June 21, 2015

DARS

DARS SEO Optimization

6/8/15 - June 28, 2015

SARS

SARS Optimization

6/22/15 - July 19, 2015

The Addiction Hotline

Addiction Hotline Optimization

6/29/15 - July 12, 2015

American Addiction Centers

AAC SEO Optimization (AL)

4/20/15 - May 10, 2015

Implement Schema
Fix Errors, Warnings

Desert Hope

DH Optimization (SEO Team)

4/20/15 - April 26, 2015

Greenhouse

GH Optimization (SEO Team)

5/4/15 0:00 - May 10, 2015

FitRx

FitRx Optimization (SEO Team)

4/30/15 - May 13, 2015

The Academy

The Academy Optimization (SEO Team)

5/11/15 0:00 - May 17, 2015

General SEO

Link Building (Outreach, Juliet, SEO 2)

3/30/15 - 12/31/15

30 Hours per week

Training (SEO 1)

4/20/15 - May 3, 2015

Set Up YEXT For Facilities (SEO 1)

4/27/15 - May 3, 2015

Implement Tier'd Link Building On Sober Tomorrow

4/29/15

Link Research (SEO 1)

5/18/15 - August 17, 2015

Create Conversion Optimization Strategy (AL)

7/20/15 - 8/2/15

Conversion Optimization Execution, A|B Testing and Implementation (SEO Team)

8/3/15 0:00 - 12/31/15

Supplemental Outreach (SEO 1)

8/18/15 0:00 - November 17, 2015

Link Research (SEO 1)

11/18/15 0:00 - 12/31/15

Resources (People)

Hire SEO Roles (Research I and Analyst III)

Approx. 3/29/15 - Approx. 4/5/15

Research 40-45k (entry level) and Analyst 55-65k

New SEO Roles Start

Approx. 4/13/15 - Approx. 4/19/15