Master Timeline Main

Projects

Q2 Projects

04/01/2015 - June 30, 2015

Q3 Projects

07/01/2015 - September 30, 2015

Q4 Projects

10/01/2015 - 2015

Q1 - 16

01/01/2016 - March 31, 2016

Lead Gen Sites

Treatment Solutions

Finish TS Optimization (AL)

03/30/15 12:00:00 AM - April 12, 2015

Finish Speed Optimization (TL and AL)

03/30/2015 - 04/03/2015

24 Hour Addiction

24 Hour Optimization

05/18/2015 - June 7, 2015

24 Hour Addiction

06/06/15 12:00:00 AM - June 19, 2015

Site audits are being conducted for AAC and FitRx. Site audits are to determine the following:

Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

Qualitative
- Usability
o Is the content scanable?
o Appropriate subheads
o Presence of text links
- Knowledge Level
o Who is it written for?
o Is it at an appropriate level for the reader?
- Findability
o Is it searchable within the site?
- Actionability
o Are there appropriate calls to actions within the content?
- Audience
o Does the content meet the needs of the personas?
- Accuracy
o Is the content out-of-date?
o Does it need to be removed or updated?
- Styleguide
o Does the content adhere to brand voice and style guide?

TWO

Implement CallRail on TWO (AL)

03/23/2015 - 03/27/2015

TWO Content Audit

04/25/15 12:00:00 AM - May 8, 2015

Site audits are being conducted for AAC and FitRx. Site audits are to determine the following:

Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

Qualitative
- Usability
o Is the content scanable?
o Appropriate subheads
o Presence of text links
- Knowledge Level
o Who is it written for?
o Is it at an appropriate level for the reader?
- Findability
o Is it searchable within the site?
- Actionability
o Are there appropriate calls to actions within the content?
- Audience
o Does the content meet the needs of the personas?
- Accuracy
o Is the content out-of-date?
o Does it need to be removed or updated?
- Styleguide
o Does the content adhere to brand voice and style guide?

TWO Site Optimization (SEO Team)

05/25/2015 - June 21, 2015

TreatmentUSA

Create Recommendation for TUSA (AL)

04/13/15 12:00:00 AM - April 19, 2015

Bring Old Content Back Live

4/13/2015 - April 19, 2015

Implement TSA Changes (TL/TB)

Approx. 04/20/15 12:00:00 AM - Approx. May 3, 2015

TUSA Content Audit

05/09/15 12:00:00 AM - May 22, 2015

Site audits are being conducted for AAC and FitRx. Site audits are to determine the following:

Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

Qualitative
- Usability
o Is the content scanable?
o Appropriate subheads
o Presence of text links
- Knowledge Level
o Who is it written for?
o Is it at an appropriate level for the reader?
- Findability
o Is it searchable within the site?
- Actionability
o Are there appropriate calls to actions within the content?
- Audience
o Does the content meet the needs of the personas?
- Accuracy
o Is the content out-of-date?
o Does it need to be removed or updated?
- Styleguide
o Does the content adhere to brand voice and style guide?

TUSA SEO Optimization (SEO Team)

Approx. 05/11/15 12:00:00 AM - Approx. May 24, 2015

DARS

DARS Content Audit

05/23/15 12:00:00 AM - June 5, 2015

Site audits are being conducted for AAC and FitRx. Site audits are to determine the following:

Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

Qualitative
- Usability
o Is the content scanable?
o Appropriate subheads
o Presence of text links
- Knowledge Level
o Who is it written for?
o Is it at an appropriate level for the reader?
- Findability
o Is it searchable within the site?
- Actionability
o Are there appropriate calls to actions within the content?
- Audience
o Does the content meet the needs of the personas?
- Accuracy
o Is the content out-of-date?
o Does it need to be removed or updated?
- Styleguide
o Does the content adhere to brand voice and style guide?

DARS SEO Optimization

06/08/2015 - June 28, 2015

SARS

SARS Optimization

06/22/2015 - July 19, 2015

SARS Content Audit

07/04/15 12:00:00 AM - July 17, 2015

The Addiction Hotline

The Addiction Hotline Content Audit

06/20/15 12:00:00 AM - July 3, 2015

Site audits are being conducted for AAC and FitRx. Site audits are to determine the following:

Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

Qualitative
- Usability
o Is the content scanable?
o Appropriate subheads
o Presence of text links
- Knowledge Level
o Who is it written for?
o Is it at an appropriate level for the reader?
- Findability
o Is it searchable within the site?
- Actionability
o Are there appropriate calls to actions within the content?
- Audience
o Does the content meet the needs of the personas?
- Accuracy
o Is the content out-of-date?
o Does it need to be removed or updated?
- Styleguide
o Does the content adhere to brand voice and style guide?

Addiction Hotline Optimization

06/29/2015 - July 12, 2015

New Lead Gen Sites

3 Lead Gen Websites - Content Development

Approx. 03/30/2015 - Approx. 04/17/2015

Launch 3 new websites - Heroin, Parent focused, drug addiction. These will be optimized and new content add weekly, but will marinate on the web and gain site authority.

LeadGen & AddictionBlog CTAs

04/06/2015 - 06/26/2015

Contractor - Anne Sanders

Creating numerous CTAs that we can use throughout LeadGen properties and Addiction Blog website.

Lead Gen Sites Build/Launch

04/20/2015 - May 3, 2015

Binge Eating Helpline (BEH) Website

06/01/2015 - 06/30/2015

Internal - Titus Bartos

Binge Eating Helpline (BEH) Remarketing Emails

06/18/2015 - 06/30/2015

Internal - Titus Bartos & Brittany Murphy

• Send these out to emails we've collected from Salesforce

Launch 1-2 New Websites - Content Development

07/15/15 12:00:00 AM - July 28, 2015

Launch 1-2 New Websites - Content Development

10/01/2015 - October 21, 2015

Launch Sober Birthdays Website

10/1/15 - 2015

Develop Content and campaigns for 2016 Launch

Corporate Sites

American Addiction Centers

AAC Content Audit

03/22/2015 - 04/10/2015

Review content for the following:
Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

Qualitative
- Usability
o Is the content scanable?
o Appropriate subheads
o Presence of text links
- Knowledge Level
o Who is it written for?
o Is it at an appropriate level for the reader?
- Findability
o Is it searchable within the site?
- Actionability
o Are there appropriate calls to actions within the content?
- Audience
o Does the content meet the needs of the personas?
- Accuracy
o Is the content out-of-date?
o Does it need to be removed or updated?
- Styleguide
o Does the content adhere to brand voice and style guide?

Content Strategy Finalized and Implemented

03/23/2015 - 04/17/2015

I Called Campagin Launch

03/30/2015 - 04/30/2015

Launch Q2 I Called campaign
- Social
- Landing Page
- Blog

Develop Insurance Pages for Lead Gen and AAC

4/15/15 - June 14, 2015

Develop Insurance pages for branded and non-branded sites.

AAC SEO Optimization (AL)

04/20/2015 - May 10, 2015

Implement Schema
Fix Errors, Warnings

Podcasts - Addiction / FitRx

08/01/2015 - 09/30/2015

Develop content outlines and record podcasts with clinical experts.

2016 Ad Campaign Planning / Development

10/1/15 - 2015

Concept development, copy, 2016 Launch

Addiction Labs

Addiction Labs Copy

03/16/2015 - 04/10/2015

Copy is currently being written.

3/27 Meeting to confirm we are headed in the right direction.
4/10 or earlier based on feed back completion.

Addiction Labs Website (Design and Development)

03/19/2015 - 04/17/2015

Internal - Brittany Murphy & Titus Bartos

Addiction Labs Print Collateral

04/06/2015 - 04/24/2015

Internal - Hiawatha Walker & Chase Clements

• Brochure
• One Sheet(s)
• Flyers

Lifestyle Intervention

Desert Hope

Desert Hope Content

03/01/2015 - 04/03/2015

Build/Launch New Design

03/22/2015 - 04/03/2015

DH Optimization (SEO Team)

04/20/2015 - April 26, 2015

Launch DH Blog

07/01/2015 - 07/31/2015

1-2 blogs per week. Develop keyword and content calendar

Recovery First

Recovery First Content Audit

Approx. 04/11/15 12:00:00 AM - Approx. April 24, 2015

Site content edit and planning for content update and brochure planning

Recovery First Content Update

07/01/2015 - July 21, 2015

Content update

Greenhouse

Greenhouse RT Content

03/16/2015 - 04/10/2015

Greenhouse OPC Content

03/16/2015 - 04/17/2015

Deploy New Design

Apr 4, 2015 - 04/12/2015

GH Optimization (SEO Team)

May 4, 2015 - May 10, 2015

Launch GH Blog

08/01/15 12:00:00 AM - August 31, 2015

Launch 1-2 blogs per week on GH website

Greenhouse OP

GH OP Build/Launch Site

04/20/2015 - May 3, 2015

FitRx

FitRx Content Audit

03/30/2015 - 04/03/2015

Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

Qualitative
- Usability
o Is the content scanable?
o Appropriate subheads
o Presence of text links
- Knowledge Level
o Who is it written for?
o Is it at an appropriate level for the reader?
- Findability
o Is it searchable within the site?
- Actionability
o Are there appropriate calls to actions within the content?
- Audience
o Does the content meet the needs of the personas?
- Accuracy
o Is the content out-of-date?
o Does it need to be removed or updated?
- Styleguide
o Does the content adhere to brand voice and style guide?

FitRx Lead Nurturing - Salesforce Emails

04/01/2015 - 04/30/2015

Develop lead nurturing emails for FitRx Reps.

These will be for those who called in and did not enroll.
There will be for those who are signed up for a month in advance to help keep them engaged and keep with retention rates or move up the enroll date.

Develop FitRx Content

04/04/15 12:00:00 AM - 04/30/2015

Re-write FitRx Content to match Customer Personas

Contract Worker - Hired
Marianne - Taking Lead

FitRx Website Design & Development

04/06/2015 - 05/08/2015

Internal - Titus Bartos

FitRx Optimization (SEO Team)

4/30/2015 - May 13, 2015

FitRx Email Campaigns

05/04/2015 - 05/15/2015

Internal - Titus Bartos & Brittany Murphy

FitRx Flyer/Brochure (Gastric Bypass)

05/11/2015 - 05/22/2015

Internal - Chase Clements & Hiawatha Walker

The Academy

The Academy Optimization (SEO Team)

May 11, 2015 - May 17, 2015

The Academy Site Content

05/12/15 12:00:00 AM - June 1, 2015

Academy Site content for new site

Singer Island

Signer Island New Website Content

03/30/2015 - 04/20/2015

Site content created and sent to Clinical and Legal

Build/Launch Site

4/20/2015 - May 3, 2015

Launch Singer Island Blog

09/01/15 12:00:00 AM - September 30, 2015

develop content calendar for 1-2 blogs per week.

Forterus

Forterus

04/21/15 12:00:00 AM - May 11, 2015

Forterus site content
Sent to Clinical and Legal for approval

Build Launch Site

05/18/2015 - May 31, 2015

General SEO

Link Building (Outreach, Juliet, SEO 2)

03/30/2015 - 12/31/2015

30 Hours per week

Training (SEO 1)

04/20/2015 - May 3, 2015

Set Up YEXT For Facilities (SEO 1)

04/27/2015 - May 3, 2015

Implement Tier'd Link Building On Sober Tomorrow

04/29/2015

Link Research (SEO 1)

05/18/2015 - August 17, 2015

Create Conversion Optimization Strategy (AL)

07/20/2015 - 08/02/2015

Conversion Optimization Execution, A|B Testing and Implementation (SEO Team)

Aug 3, 2015 - 12/31/2015

Supplemental Outreach (SEO 1)

Aug 18, 2015 - November 17, 2015

Link Research (SEO 1)

Nov 18, 2015 - 12/31/2015

Content

Finalize Intial Addiction Personas

01/01/2015 - 04/03/2015

Finalize Personas - This will help in the development of the Ed Cal

Create and Implement AAC Style Guide

03/01/2015 - 04/30/2015

Implement AAC Style guide.

Go through current websites and update language and grammar to match style guide.

Develop Key Messaging Repository

03/30/2015 - 05/31/2015

Standard Copy repository for Print descriptions of our company, facilities, etc.

Develop Editorial Calendar for All Websites

04/01/2015 - 06/30/2015

This is a quarter long project. Website content will be planned 2-3 weeks in advance for our various websites and will include the following:
- Title
- Meta
- Social
- Hook
- Keywords (Primary/Secondary)
- Author
- Website
- Social Push Timeline

Lead Gen Blog Strategy Update

07/01/2015 - July 14, 2015

Keywords
Titles

A/B Content Testing Lead Gen

07/15/15 12:00:00 AM - August 11, 2015

Negotiate Publication Contracts - 2016

10/1/15 - 2015

Develop Ad strategy and negotiate articles with ad buys

Design

AAC Brand Guide

04/06/2015 - April 26, 2015

Resources (People)

Hire SEO Roles (Research I and Analyst III)

Approx. 03/29/2015 - Approx. 04/05/2015

Research 40-45k (entry level) and Analyst 55-65k

Hire Contract Writer - Betsy (Landing Pages / FitRx)

03/30/2015 - 05/31/2015

3 Month contract to help with websites (FitRx), landing pages, ad campaign

Hire Contract Clinical Writer

4/1/15 - June 30, 2015

Hire clinical writer to help build out insurance pages on lead gen and branded websites

New SEO Roles Start

Approx. 04/13/2015 - Approx. 04/19/2015

Hire Copy/Ad Writer

06/01/2015 - 08/31/2015

Hire writer that will handle Landing Pages, Ad copy and help with campaigns

Hire Community Manager

06/01/2015 - 08/31/2015

Hire and complete on boarding of community manger. Oversee social strategy.

Hire Clinical Writer

10/1/15 - 2015

M & A

M&A Questionaire

03/23/2015 - 04/10/2015

Welcome Packet

04/06/2015 - 06/01/2015

Internal - Hiawatha Walker

• Design & Develop Welcome Packet for Acquired Facilities

A Blog Discovery and Implement Best Practices

06/01/2015 - 08/31/2015

LIC/Events

LIC Social Plan - Event Ramp up

04/01/2015 - 06/30/2015

PPC

Operations

Admin - Uniforms, Online Company Store

03/26/2015 - 04/30/2015

Get pricing for AAC Uniforms
Online store / logistics

Curriculum

04/06/2015 - 07/06/2015

(Contractors - Illustrator & Designer)

• Creating new illustrations and replacing current linked artwork with new.
• Link all text boxes for use with InCopy.

Corporate Stationery Buildout

05/04/2015 - 06/12/2015

Internal - Chase Clements

Buildout and Production of Corporate & Facilities Stationery Package.
Also includes determining how this will be accessed from an online share system (ex. Sharepoint, Box, etc).

Created for Corporate, GH, DH, SI, FOR, TA, FRX, RO,RF, CRSI, CRMS

• Letterhead (Printed & Word Template)
• Fax Coversheets
• Letter Envelopes
• Mailing Envelopes
• Mailing/Shipping Labels
• Note Cards
• Journals

AAC Website CTAs

05/11/2015 - May 31, 2015

Contractor - Anne Sanders

Working with Brittany Taylor, she will develop CTAs for the AAC website update.

Newsletter Templates UPDATE

05/27/2015 - June 23, 2015

Internal - Titus Bartos

Design and Development of Internal and External Newsletter Templates to flow into Emma.

HR Training

Career Builder Website Buildout

Approx. 02/01/2015 - Approx. 05/04/2015

External - Career Builder

Internal Sales

Salesforce Drip Campaign

05/18/2015 - June 7, 2015

Update salesforce emails... check to make sure we are meeting the needs.

Salesforce Email Update - 2016 Plan

10/1/15 - 2015

BD

New Ad Campaign

04/01/2015 - 07/01/2015

Contractors & Internal - Jeff Porter, ???? & Chase Clements

Design, Implementation, and Production of components & ads
• PRINT - Various Print Ad Buildouts
• EMAIL - Email Headers
• WEB ADS - Web Banner Ads
• LANDING PAGES - Web Landing Pages
• SOCIAL MEDIA - Social Media Graphics for FB, Twitter, etc

First Responders Infographic

04/01/2015 - 05/15/2015

Development and Launch of a first responders infographic.

Renew TS CEU courses

04/15/2015 - May 5, 2015

Research and update what is need to renew CEU accreditation

First Responders Brochure Updates - Content

04/20/2015 - 05/01/2015

Update First Responders Content to reflect new programing

Table Top Display Update

04/20/2015 - 05/08/2015

Internal - Chase Clements

Updating Table Top display with new "AAC Live It" look and feel.

Re-launch monthly BD Newsletters

04/23/2015 - 04/30/2015

Relaunch monthly BD newsletter for referrals. This will be sent on the last Thursday of every month.

Intranet Development

05/01/2015 - 08/31/2015

Develop Intranet timeline and department content

First Responders Brochure Updates

05/02/15 12:00:00 AM - May 15, 2015

Internal - Chase

• Update look and feel of First Responders brochure to match current materials.
• Print new brochures
• Upload new PDFs to web page

Brochure Updates

05/02/15 12:00:00 AM - May 15, 2015

Update brochures to include new facilities, etc

New Ad Campaign Launch 2.0

07/01/2015 - September 30, 2015

Launch new I Called Campaign with new stories, social and landing pages

Salesforce Email Updates

07/06/2015 - July 26, 2015

Update Salesforce emails for Q3

Professional Page Updates

07/20/2015 - August 2, 2015

Quarterly update of our professional pages

Update Corp Brochure Content

10/01/2015 - 2015

Update content for BD brochures for 2016 Launch

Alumni

Event Kits

03/16/2015 - 12/31/2015

Contractor - Christy Lai

Below will be the standard Template for all Alumni events (Facility Anniversaries & Reunions)

Includes:
• EMAIL - Save The Date
• WEB - Save The Date Banner/Ad
• PRINT - Invitation
• PRINT - Event Program/Menu
• PRINT - Event Pull-Up Banner (Welcome Banner)
• EMAIL - Thank You/Event Follow-Up

Grad Kit

04/01/2015 - June 30, 2015

Event Kit

Approx. 04/01/2015 - Approx. 04/30/2015

Invites
Signage
Program
Thank You Email
Swag
Web invite on alumni page

Alumni Web Page

04/01/2015 - 06/30/2015

Internal - Brittany Murphy

Design, layout, and development of Alumni Web Page

Grad Kits

04/13/2015 - May 10, 2015

Contractors - (Illustrator & designer)

Redesign of the following:
• COINS - for facilities
• DIPLOMAS - for facilities
• CARDS - Inspirational Cards for Alumni Mailing
• DOGTAGS* - Explore possibility of creating "Dogtags" as oppose to the metal card.

Alumni Web Page (Multi-team)

Approx. 04/15/2015 - Approx. May 14, 2015

Alumni Story Campaign

07/01/2015 - 09/01/2015

Develop a "Share Your Story" campaign to ramp up to Recovery Month in September

Work with Alumni Coordinators and Director

Alumni Portal Launch

10/1/15 - 2015

Develop and launch Alumni Portal