Master Timeline Main

Site audits are being conducted for AAC and FitRx. Site audits are to determine the following:

Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

Qualitative
- Usability
o Is the content scanable?
o Appropriate subheads
o Presence of text links
- Knowledge Level
o Who is it written for?
o Is it at an appropriate level for the reader?
- Findability
o Is it searchable within the site?
- Actionability
o Are there appropriate calls to actions within the content?
- Audience
o Does the content meet the needs of the personas?
- Accuracy
o Is the content out-of-date?
o Does it need to be removed or updated?
- Styleguide
o Does the content adhere to brand voice and style guide?

Site audits are being conducted for AAC and FitRx. Site audits are to determine the following:

Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

Qualitative
- Usability
o Is the content scanable?
o Appropriate subheads
o Presence of text links
- Knowledge Level
o Who is it written for?
o Is it at an appropriate level for the reader?
- Findability
o Is it searchable within the site?
- Actionability
o Are there appropriate calls to actions within the content?
- Audience
o Does the content meet the needs of the personas?
- Accuracy
o Is the content out-of-date?
o Does it need to be removed or updated?
- Styleguide
o Does the content adhere to brand voice and style guide?

Site audits are being conducted for AAC and FitRx. Site audits are to determine the following:

Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

Qualitative
- Usability
o Is the content scanable?
o Appropriate subheads
o Presence of text links
- Knowledge Level
o Who is it written for?
o Is it at an appropriate level for the reader?
- Findability
o Is it searchable within the site?
- Actionability
o Are there appropriate calls to actions within the content?
- Audience
o Does the content meet the needs of the personas?
- Accuracy
o Is the content out-of-date?
o Does it need to be removed or updated?
- Styleguide
o Does the content adhere to brand voice and style guide?

Launch 3 new websites - Heroin, Parent focused, drug addiction. These will be optimized and new content add weekly, but will marinate on the web and gain site authority.

Contractor - Anne Sanders

Creating numerous CTAs that we can use throughout LeadGen properties and Addiction Blog website.

Internal - Titus Bartos

Internal - Titus Bartos & Brittany Murphy

• Send these out to emails we've collected from Salesforce

Develop Content and campaigns for 2016 Launch

Review content for the following:
Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

Qualitative
- Usability
o Is the content scanable?
o Appropriate subheads
o Presence of text links
- Knowledge Level
o Who is it written for?
o Is it at an appropriate level for the reader?
- Findability
o Is it searchable within the site?
- Actionability
o Are there appropriate calls to actions within the content?
- Audience
o Does the content meet the needs of the personas?
- Accuracy
o Is the content out-of-date?
o Does it need to be removed or updated?
- Styleguide
o Does the content adhere to brand voice and style guide?

Launch Q2 I Called campaign
- Social
- Landing Page
- Blog

Develop Insurance pages for branded and non-branded sites.

Implement Schema
Fix Errors, Warnings

Develop content outlines and record podcasts with clinical experts.

Concept development, copy, 2016 Launch

Copy is currently being written.

3/27 Meeting to confirm we are headed in the right direction.
4/10 or earlier based on feed back completion.

Internal - Brittany Murphy & Titus Bartos

Internal - Hiawatha Walker & Chase Clements

• Brochure
• One Sheet(s)
• Flyers

1-2 blogs per week. Develop keyword and content calendar

Site content edit and planning for content update and brochure planning

Content update

Launch 1-2 blogs per week on GH website

Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

Qualitative
- Usability
o Is the content scanable?
o Appropriate subheads
o Presence of text links
- Knowledge Level
o Who is it written for?
o Is it at an appropriate level for the reader?
- Findability
o Is it searchable within the site?
- Actionability
o Are there appropriate calls to actions within the content?
- Audience
o Does the content meet the needs of the personas?
- Accuracy
o Is the content out-of-date?
o Does it need to be removed or updated?
- Styleguide
o Does the content adhere to brand voice and style guide?

Develop lead nurturing emails for FitRx Reps.

These will be for those who called in and did not enroll.
There will be for those who are signed up for a month in advance to help keep them engaged and keep with retention rates or move up the enroll date.

Re-write FitRx Content to match Customer Personas

Contract Worker - Hired
Marianne - Taking Lead

Internal - Titus Bartos

Internal - Titus Bartos & Brittany Murphy

Internal - Chase Clements & Hiawatha Walker

Academy Site content for new site

Site content created and sent to Clinical and Legal

develop content calendar for 1-2 blogs per week.

Forterus site content
Sent to Clinical and Legal for approval

30 Hours per week

Finalize Personas - This will help in the development of the Ed Cal

Implement AAC Style guide.

Go through current websites and update language and grammar to match style guide.

Standard Copy repository for Print descriptions of our company, facilities, etc.

This is a quarter long project. Website content will be planned 2-3 weeks in advance for our various websites and will include the following:
- Title
- Meta
- Social
- Hook
- Keywords (Primary/Secondary)
- Author
- Website
- Social Push Timeline

Keywords
Titles

Develop Ad strategy and negotiate articles with ad buys

Research 40-45k (entry level) and Analyst 55-65k

3 Month contract to help with websites (FitRx), landing pages, ad campaign

Hire clinical writer to help build out insurance pages on lead gen and branded websites

Hire and complete on boarding of community manger. Oversee social strategy.

Hire writer that will handle Landing Pages, Ad copy and help with campaigns

Internal - Hiawatha Walker

• Design & Develop Welcome Packet for Acquired Facilities

Get pricing for AAC Uniforms
Online store / logistics

(Contractors - Illustrator & Designer)

• Creating new illustrations and replacing current linked artwork with new.
• Link all text boxes for use with InCopy.

Internal - Chase Clements

Buildout and Production of Corporate & Facilities Stationery Package.
Also includes determining how this will be accessed from an online share system (ex. Sharepoint, Box, etc).

Created for Corporate, GH, DH, SI, FOR, TA, FRX, RO,RF, CRSI, CRMS

• Letterhead (Printed & Word Template)
• Fax Coversheets
• Letter Envelopes
• Mailing Envelopes
• Mailing/Shipping Labels
• Note Cards
• Journals

Contractor - Anne Sanders

Working with Brittany Taylor, she will develop CTAs for the AAC website update.

Internal - Titus Bartos

Design and Development of Internal and External Newsletter Templates to flow into Emma.

External - Career Builder

Update salesforce emails... check to make sure we are meeting the needs.

Development and Launch of a first responders infographic.

Contractors & Internal - Jeff Porter, ???? & Chase Clements

Design, Implementation, and Production of components & ads
• PRINT - Various Print Ad Buildouts
• EMAIL - Email Headers
• WEB ADS - Web Banner Ads
• LANDING PAGES - Web Landing Pages
• SOCIAL MEDIA - Social Media Graphics for FB, Twitter, etc

Research and update what is need to renew CEU accreditation

Update First Responders Content to reflect new programing

Internal - Chase Clements

Updating Table Top display with new "AAC Live It" look and feel.

Relaunch monthly BD newsletter for referrals. This will be sent on the last Thursday of every month.

Develop Intranet timeline and department content

Update brochures to include new facilities, etc

Internal - Chase

• Update look and feel of First Responders brochure to match current materials.
• Print new brochures
• Upload new PDFs to web page

Launch new I Called Campaign with new stories, social and landing pages

Update Salesforce emails for Q3

Quarterly update of our professional pages

Update content for BD brochures for 2016 Launch

Contractor - Christy Lai

Below will be the standard Template for all Alumni events (Facility Anniversaries & Reunions)

Includes:
• EMAIL - Save The Date
• WEB - Save The Date Banner/Ad
• PRINT - Invitation
• PRINT - Event Program/Menu
• PRINT - Event Pull-Up Banner (Welcome Banner)
• EMAIL - Thank You/Event Follow-Up

Internal - Brittany Murphy

Design, layout, and development of Alumni Web Page

Invites
Signage
Program
Thank You Email
Swag
Web invite on alumni page

Contractors - (Illustrator & designer)

Redesign of the following:
• COINS - for facilities
• DIPLOMAS - for facilities
• CARDS - Inspirational Cards for Alumni Mailing
• DOGTAGS* - Explore possibility of creating "Dogtags" as oppose to the metal card.

Develop a "Share Your Story" campaign to ramp up to Recovery Month in September

Work with Alumni Coordinators and Director

Develop and launch Alumni Portal