Content / Design

Like peanut butter and jelly...we go together.

Projects

Q2 Projects

04/01/2015 - 3 months

Q3 Projects

07/01/2015 - 3 months

Q4 Projects

10/01/2015 - 3 Months

Q1 - 16

01/01/2016 - 3 months

M & A

M&A Questionaire

03/23/2015 - 04/10/2015

Welcome Packet

04/06/2015 - 06/01/2015

Internal - Hiawatha Walker

• Design & Develop Welcome Packet for Acquired Facilities

A Blog Discovery and Implement Best Practices

06/01/2015 - 08/31/2015

Lifestyle Intervention

LIC/Events

LIC Social Plan - Event Ramp up

04/01/2015 - 06/30/2015

PPC

Operations

Admin - Uniforms, Online Company Store

03/26/2015 - 04/30/2015

Get pricing for AAC Uniforms
Online store / logistics

Curriculum

04/06/2015 - 07/06/2015

(Contractors - Illustrator & Designer)

• Creating new illustrations and replacing current linked artwork with new.
• Link all text boxes for use with InCopy.

Corporate Stationery Buildout

05/04/2015 - 06/12/2015

Internal - Chase Clements

Buildout and Production of Corporate & Facilities Stationery Package.
Also includes determining how this will be accessed from an online share system (ex. Sharepoint, Box, etc).

Created for Corporate, GH, DH, SI, FOR, TA, FRX, RO,RF, CRSI, CRMS

• Letterhead (Printed & Word Template)
• Fax Coversheets
• Letter Envelopes
• Mailing Envelopes
• Mailing/Shipping Labels
• Note Cards
• Journals

AAC Website CTAs

05/11/2015 - 3 weeks

Contractor - Anne Sanders

Working with Brittany Taylor, she will develop CTAs for the AAC website update.

Newsletter Templates UPDATE

05/27/2015 - 4 weeks

Internal - Titus Bartos

Design and Development of Internal and External Newsletter Templates to flow into Emma.

HR Training

Career Builder Website Buildout

02/01/2015 - 05/04/2015

External - Career Builder

Internal Sales

Salesforce Drip Campaign

05/18/2015 - 3 weeks

Update salesforce emails... check to make sure we are meeting the needs.

Salesforce Email Update - 2016 Plan

10/1/15 - 3 months

Salesforce Email Template (Update/Revisits)

12/01/2015 - 12/31/2015

Internal - Chase Clements

Revisit header graphics on email templates, in case we want to update.

BD

First Responders Infographic

04/01/2015 - 05/15/2015

Development and Launch of a first responders infographic.

New Ad Campaign

04/01/2015 - 07/01/2015

Contractors & Internal - Jeff Porter, ???? & Chase Clements

Design, Implementation, and Production of components & ads
• PRINT - Various Print Ad Buildouts
• EMAIL - Email Headers
• WEB ADS - Web Banner Ads
• LANDING PAGES - Web Landing Pages
• SOCIAL MEDIA - Social Media Graphics for FB, Twitter, etc

Renew TS CEU courses

04/15/2015 - 3 weeks

Research and update what is need to renew CEU accreditation

First Responders Brochure Updates - Content

04/20/2015 - 05/01/2015

Update First Responders Content to reflect new programing

Table Top Display Update

04/20/2015 - 05/08/2015

Internal - Chase Clements

Updating Table Top display with new "AAC Live It" look and feel.

Re-launch monthly BD Newsletters

04/23/2015 - 04/30/2015

Relaunch monthly BD newsletter for referrals. This will be sent on the last Thursday of every month.

Intranet Development

05/01/2015 - 08/31/2015

Develop Intranet timeline and department content

New Ad Campaign Launch 2.0

07/01/2015 - 3 months

Launch new I Called Campaign with new stories, social and landing pages

Salesforce Email Updates

07/06/2015 - 3 weeks

Update Salesforce emails for Q3

Professional Page Updates

07/20/2015 - 2 weeks

Quarterly update of our professional pages

Update Corp Brochure Content

10/01/2015 - 3 months

Update content for BD brochures for 2016 Launch

Brochure Updates

Update brochures to include new facilities, etc

First Responders Brochure Updates

Internal - Chase

• Update look and feel of First Responders brochure to match current materials.
• Print new brochures
• Upload new PDFs to web page

Content

Finalize Intial Addiction Personas

01/01/2015 - 04/03/2015

Finalize Personas - This will help in the development of the Ed Cal

Create and Implement AAC Style Guide

03/01/2015 - 04/30/2015

Implement AAC Style guide.

Go through current websites and update language and grammar to match style guide.

Develop Key Messaging Repository

03/30/2015 - 05/31/2015

Standard Copy repository for Print descriptions of our company, facilities, etc.

Develop Editorial Calendar for All Websites

04/01/2015 - 06/30/2015

This is a quarter long project. Website content will be planned 2-3 weeks in advance for our various websites and will include the following:
- Title
- Meta
- Social
- Hook
- Keywords (Primary/Secondary)
- Author
- Website
- Social Push Timeline

Lead Gen Blog Strategy Update

07/01/2015 - 2 weeks

Keywords
Titles

Negotiate Publication Contracts - 2016

10/1/15 - 3 months

Develop Ad strategy and negotiate articles with ad buys

A/B Content Testing Lead Gen

American Addiction Centers

AAC Content Audit

03/22/2015 - 04/10/2015

Review content for the following:
Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

Qualitative
- Usability
o Is the content scanable?
o Appropriate subheads
o Presence of text links
- Knowledge Level
o Who is it written for?
o Is it at an appropriate level for the reader?
- Findability
o Is it searchable within the site?
- Actionability
o Are there appropriate calls to actions within the content?
- Audience
o Does the content meet the needs of the personas?
- Accuracy
o Is the content out-of-date?
o Does it need to be removed or updated?
- Styleguide
o Does the content adhere to brand voice and style guide?

Content Strategy Finalized and Implemented

03/23/2015 - 04/17/2015

I Called Campagin Launch

03/30/2015 - 04/30/2015

Launch Q2 I Called campaign
- Social
- Landing Page
- Blog

Develop Insurance Pages for Lead Gen and AAC

4/15/15 - 2 months

Develop Insurance pages for branded and non-branded sites.

Podcasts - Addiction / FitRx

08/01/2015 - 09/30/2015

Develop content outlines and record podcasts with clinical experts.

2016 Ad Campaign Planning / Development

10/1/15 - 3 months

Concept development, copy, 2016 Launch

Desert Hope

Desert Hope Content

03/01/2015 - 04/03/2015

Launch DH Blog

07/01/2015 - 07/31/2015

1-2 blogs per week. Develop keyword and content calendar

Greenhouse

Greenhouse OPC Content

03/16/2015 - 04/17/2015

Greenhouse RT Content

03/16/2015 - 04/10/2015

Launch GH Blog

Launch 1-2 blogs per week on GH website

Forterus

Forterus site content
Sent to Clinical and Legal for approval

Singer Island

Signer Island New Website Content

03/30/2015 - 04/20/2015

Site content created and sent to Clinical and Legal

Launch Singer Island Blog

develop content calendar for 1-2 blogs per week.

The Academy

The Academy Site Content

Academy Site content for new site

FitRx

FitRx Content Audit

03/30/2015 - 04/03/2015

Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

FitRx Lead Nurturing - Salesforce Emails

04/01/2015 - 04/30/2015

Develop lead nurturing emails for FitRx Reps.

These will be for those who called in and did not enroll.
There will be for those who are signed up for a month in advance to help keep them engaged and keep with retention rates or move up the enroll date.

FitRx Website Design & Development

04/06/2015 - 05/08/2015

Internal - Titus Bartos

FitRx Email Campaigns

05/04/2015 - 05/15/2015

Internal - Titus Bartos & Brittany Murphy

FitRx Flyer/Brochure (Gastric Bypass)

05/11/2015 - 05/22/2015

Internal - Chase Clements & Hiawatha Walker

Develop FitRx Content

Re-write FitRx Content to match Customer Personas

Contract Worker - Hired
Marianne - Taking Lead

Recovery First

Recovery First Content Update

07/01/2015 - 3 weeks

Content update

Recovery First Content Audit

Site content edit and planning for content update and brochure planning

Treatment Solutions

Addiction Labs

Addiction Labs Copy

03/16/2015 - 04/10/2015

Copy is currently being written.

3/27 Meeting to confirm we are headed in the right direction.
4/10 or earlier based on feed back completion.

Addiction Labs Website (Design and Development)

03/19/2015 - 04/17/2015

Internal - Brittany Murphy & Titus Bartos

Addiction Labs Print Collateral

04/06/2015 - 04/24/2015

Internal - Hiawatha Walker & Chase Clements

• Brochure
• One Sheet(s)
• Flyers

Alumni

Event Kits

03/16/2015 - 12/31/2015

Contractor - Christy Lai

Below will be the standard Template for all Alumni events (Facility Anniversaries & Reunions)

Includes:
• EMAIL - Save The Date
• WEB - Save The Date Banner/Ad
• PRINT - Invitation
• PRINT - Event Program/Menu
• PRINT - Event Pull-Up Banner (Welcome Banner)
• EMAIL - Thank You/Event Follow-Up

Alumni Web Page

04/01/2015 - 06/30/2015

Internal - Brittany Murphy

Design, layout, and development of Alumni Web Page

LIC5 Events Promotions (Alumni)

05/01/2015 - 09/30/2015

Contractor - Christy Lai

Create promotional pieces (email and social) for Alumni events at LIC5.

Grad Kits

06/01/2015 - 4 weeks

Contractors - (Illustrator & designer)

Redesign of the following:
• COINS - for facilities
• DIPLOMAS - for facilities
• CARDS - Inspirational Cards for Alumni Mailing
• DOGTAGS* - Explore possibility of creating "Dogtags" as oppose to the metal card.

Alumni Story Campaign

07/01/2015 - 09/01/2015

Develop a "Share Your Story" campaign to ramp up to Recovery Month in September

Work with Alumni Coordinators and Director

Alumni Portal Launch

10/1/15 - 3 months

Develop and launch Alumni Portal

General SEO

New Lead Gen Sites

3 Lead Gen Websites - Content Development

03/30/2015 - 04/17/2015

Launch 3 new websites - Heroin, Parent focused, drug addiction. These will be optimized and new content add weekly, but will marinate on the web and gain site authority.

LeadGen & AddictionBlog CTAs

04/06/2015 - 06/26/2015

Contractor - Anne Sanders

Creating numerous CTAs that we can use throughout LeadGen properties and Addiction Blog website.

Binge Eating Helpline (BEH) Website

06/01/2015 - 06/30/2015

Internal - Titus Bartos

Binge Eating Helpline (BEH) Remarketing Emails

06/18/2015 - 06/30/2015

Internal - Titus Bartos & Brittany Murphy

• Send these out to emails we've collected from Salesforce

Launch 1-2 New Websites - Content Development

10/01/2015 - 3 weeks

Launch Sober Birthdays Website

10/1/15 - 3 months

Develop Content and campaigns for 2016 Launch

Launch 1-2 New Websites - Content Development

TWO

TWO Content Audit

Site audits are being conducted for AAC and FitRx. Site audits are to determine the following:

Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

DARS

DARS Content Audit

Site audits are being conducted for AAC and FitRx. Site audits are to determine the following:

Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

TreatmentUSA

TUSA Content Audit

Site audits are being conducted for AAC and FitRx. Site audits are to determine the following:

Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

SARS

SARS Content Audit

The Addiction Hotline

The Addiction Hotline Content Audit

Site audits are being conducted for AAC and FitRx. Site audits are to determine the following:

Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

24 Hour Addiction

Site audits are being conducted for AAC and FitRx. Site audits are to determine the following:

Attributes
- Title
- URL/URI
- Format (Blog, webpage, video, etc.)
- Metadata
- Keywords
- Content Length
- Traffic Statistics
- Last Update

Resources (People)

Hire Contract Writer - Betsy (Landing Pages / FitRx)

03/30/2015 - 05/31/2015

3 Month contract to help with websites (FitRx), landing pages, ad campaign

Hire Contract Clinical Writer

4/1/15 - 3 months

Hire clinical writer to help build out insurance pages on lead gen and branded websites

Hire Community Manager

06/01/2015 - 08/31/2015

Hire and complete on boarding of community manger. Oversee social strategy.

Hire Copy/Ad Writer

06/01/2015 - 08/31/2015

Hire writer that will handle Landing Pages, Ad copy and help with campaigns

Hire Clinical Writer

10/1/15 - 3 months

Design

AAC Brand Guide

04/06/2015 - 06/30/2015

Internal – Chase Clements & Hiawatha Walker