Master Timeline

Lead Gen Sites

DARS

DARS SEO Optimization

06/08/2015 - June 28, 2015

TWO

Implement CallRail on TWO (AL)

03/23/2015 - 03/27/2015

TWO Site Optimization (SEO Team)

05/25/2015 - June 21, 2015

24 Hour Addiction

24 Hour Optimization

05/18/2015 - June 7, 2015

The Addiction Hotline

Addiction Hotline Optimization

06/29/2015 - July 12, 2015

SARS

SARS Optimization

06/22/2015 - July 19, 2015

Treatment Solutions

Finish TS Optimization (AL)

03/30/15 12:00:00 AM - April 12, 2015

Finish Speed Optimization (TL and AL)

03/30/2015 - 04/03/2015

TreatmentUSA

Create Recommendation for TUSA (AL)

04/13/15 12:00:00 AM - April 19, 2015

Bring Old Content Back Live

4/13/2015 - April 19, 2015

Implement TSA Changes (TL/TB)

Approx. 04/20/15 12:00:00 AM - Approx. May 3, 2015

TUSA SEO Optimization (SEO Team)

Approx. 05/11/15 12:00:00 AM - Approx. May 24, 2015

New Lead Gen Sites

Lead Gen Sites Build/Launch

04/20/2015 - May 3, 2015

Corporate Sites

Recovery First

Lifestyle Intervention

American Addiction Centers

AAC SEO Optimization (AL)

04/20/2015 - May 10, 2015

Implement Schema
Fix Errors, Warnings

Desert Hope

Build/Launch New Design

03/22/2015 - 04/03/2015

DH Optimization (SEO Team)

04/20/2015 - April 26, 2015

FitRx

FitRx Optimization (SEO Team)

4/30/2015 - May 13, 2015

The Academy

The Academy Optimization (SEO Team)

May 11, 2015 - May 17, 2015

Greenhouse

Deploy New Design

Apr 4, 2015 - 04/12/2015

GH Optimization (SEO Team)

May 4, 2015 - May 10, 2015

Addiction Labs

General SEO

Link Building (Outreach, Juliet, SEO 2)

03/30/2015 - 12/31/2015

30 Hours per week

Training (SEO 1)

04/20/2015 - May 3, 2015

Set Up YEXT For Facilities (SEO 1)

04/27/2015 - May 3, 2015

Implement Tier'd Link Building On Sober Tomorrow

04/29/2015

Link Research (SEO 1)

05/18/2015 - August 17, 2015

Create Conversion Optimization Strategy (AL)

07/20/2015 - 08/02/2015

Conversion Optimization Execution, A|B Testing and Implementation (SEO Team)

Aug 3, 2015 - 12/31/2015

Supplemental Outreach (SEO 1)

Aug 18, 2015 - November 17, 2015

Link Research (SEO 1)

Nov 18, 2015 - 12/31/2015

Resources (People)

Hire SEO Roles (Research I and Analyst III)

Approx. 03/29/2015 - Approx. 04/05/2015

Research 40-45k (entry level) and Analyst 55-65k

New SEO Roles Start

Approx. 04/13/2015 - Approx. 04/19/2015

Alumni

Grad Kit

04/01/2015 - June 30, 2015

Event Kit

Approx. 04/01/2015 - Approx. 04/30/2015

Invites
Signage
Program
Thank You Email
Swag
Web invite on alumni page

Alumni Web Page (Multi-team)

Approx. 04/15/2015 - Approx. May 14, 2015

BD

Internal Sales

HR Training

Operations

PPC

LIC/Events

M & A

Forterus

Build Launch Site

05/18/2015 - May 31, 2015

Singer Island

Build/Launch Site

4/20/2015 - May 3, 2015

Greenhouse OP

GH OP Build/Launch Site

04/20/2015 - May 3, 2015