Ember Group Project Timeline

Sign Off by Ember Group

Provide Analytics Access

April 22, 2016

Please provide Google Analytics access to analytics@hawkeyedesign.co.uk.

Structure Sign Off

April 27, 2016

Website structure for all sites, including notes if possible. This will allow us to build the site structure in WordPress. Please note this can be amended if required without any issues.

Keyword Research Sign Off

May 8, 2016

Our keyword research will be based on initial proposals / industry & competitor trends and data. We will provide a recommendation of which keywords should be targeted as a priority.

Meta Data Sign Off

May 17, 2016 - May 18, 2016

Optimised page titles / meta descriptions for initial target pages

Optimised content Sign-Off

May 31, 2016 - June 1, 2016

We will provide you with optimised versions of specific website pages for approval. Once approved we will add these to the website.

Primary website design sign-off

Jun 6, 2016 - June 8, 2016

This will allow us to start work on the 'child' themes for the additional Ember Services, Mottram Search and Ember Contract Solutions websites

Websites: Complete Sign-off

Jun 21, 2016 - June 22, 2016

This is where all websites are finished and ready to go live, with all testing, content, design complete. Once signed-off we will put the sites live.

Website Design

Confirmation of cost approval

April 25, 2016

Ember

Commencement of wireframes

April 26, 2016 - April 27, 2016

Transive

Wireframes feedback / approval

April 28, 2016 - May 2, 2016

Hawkeye/Ember

Creative concept design

May 2, 2016 - May 6, 2016

Transive

Transive presentation to Ember of concept visuals

May 11, 2016

Transive/Ember

Concepts selection

May 13, 2016 - May 17, 2016

Ember

Minor design adjustments if required

May 16, 2016

Transive

Design concept approval

May 17, 2016

Ember

Production of PSD files

May 18, 2016 - May 25, 2016

Transive

Delivery of PSD files to Hawkeye

May 26, 2016

Transive

Website Development

Staging Server

April 22, 2016

Set-up hosting account on VPS server for all sites

Install / Setup CMS

Apr 23, 2016 - April 29, 2016

Set-up WordPress / Required plugins / WordPress multisite / Security

Set-up website structure

Apr 28, 2016 - April 30, 2016

Once the website structure is approved we will set-up this up as blank pages in WordPress

Functionality set-up

Apr 30, 2016 - May 4, 2016

Includes Visual Composer / SEO / Media manager / Downloads / Team post-types

Stylesheet creation

May 27, 2016 - June 5, 2016

(all design / fonts / tables / images etc) – includes responsive styling

Page Template Development

May 27, 2016 - June 5, 2016

Taking the design provided by Transive and coding up the relevant page templates (home / service / contact), as well as setting up page layouts for additional areas such as Clients / Team / Downloads.

Adding all content / images / icons / forms

Jun 6, 2016 - June 15, 2016

Also includes contact forms / salesforce integration

Child Theme set-up (additional websites)

Jun 9, 2016 - June 13, 2016

Once the overall page templates and design is signed-off we will set-up 'Child' themes for the additional 3 websites and apply styling to those.

Website Testing

Browser & Device Testing

Jun 16, 2016 - June 20, 2016

We will test your websites across all major browsers and devices to ensure any issues are picked up and fixed.

Website Launch

301 Redirect Implementation

Jun 21, 2016 - June 21, 2016

Go Live

June 24, 2016 - June 27, 2016

We have added in a buffer for Go Live, however our aim is always to put a website live after 5.30pm on a Friday, so that any DNS changes are propagated over the weekend ready for official launch on the Monday.

User Guides Provided to Ember Group

Jun 28, 2016 - June 29, 2016

On-site training also available as discussed

SEO

Keyword Research & Strategy

May 3, 2016 - May 7, 2016

Finding which keywords your target audiences search for when looking to buy

Technical & Migration Audit

May 4, 2016 - May 16, 2016

Resolving issues blocking your site’s pages from being found in search engines / Planning redirects for any changes in URL structure

Meta Data Copywriting

May 9, 2016 - May 16, 2016

Increasing website traffic by adding keywords to title tags and meta descriptions

SEO Benchmark Report

May 9, 2016 - May 13, 2016

Analyse performance to continuously grow rankings, traffic and leads

Competitor Analysis

May 9, 2016 - May 13, 2016

Evaluating opportunities and threats set by your competitors keyword optimisation

Page Content Optimisation

May 19, 2016 - May 30, 2016

Getting more traffic and leads by making every page of the site more engaging

301 Redirects

May 20, 2016 - May 25, 2016

Setting up 301 redirects to ensure page rank history is transferred between old and new URLs

SEO Campaign Plan

May 23, 2016 - May 24, 2016

This only applies to an ongoing project and includes planning for the next months activities (post website launch).

Social Media

Competitor Research & Analysis

May 2, 2016 - May 8, 2016

Evaluating opportunities and threats set by your competitors social profile

Community Research & Analysis

May 2, 2016 - May 8, 2016

Understanding your audience and influencers and how best to engage

Social Profile Optimisation

May 9, 2016 - May 15, 2016

Customising profiles with graphics and copy to increase reach

Social Media Response Map

May 9, 2016 - May 13, 2016

Strategy for responding to audience engagement via your social profiles

Report Set Up

May 14, 2016 - May 15, 2016

To report on performance such as your brand reach, social engagement and conversions