Kelly sends initial creative, and sends note from Creative director and indicates that the pages have not been released by Andrew D. Summary: UX team rejects content due to "non-actionable" items.
From our Creative Director:
“Attached is the Cyber Monday teaser page. I pored over the documents, but I’m still not clear of the expectations. The excel docs have products for CM but none for BF. Can’t start BF until we have those products. Also, there are sale prices and save stories, but I’m assuming that we don’t show the prices. I added the SAVE story in, just to make it more intriguing, but not sure if we can put those in.
In the items from last year, only 3 has price and save info. Those are the ones I show. It is pointless to show last year’s “savings” when we can’t show the amount saved.
This is NOT final design, the products images are mostly FPO. However, Stacey should be able to see from this how we’re trying to present the products like content since they are not actionable, and hopefully it will become clear how adding previous years will quadruple the workload.
The other thing I wanted to note is that the page as requested is a somewhat of a dead-end, save for the email sign up. This is typically not an acceptable experience, so I added a promo to the Gifts experience so there is some place that the customer can continue on to.”
We did take into consideration your suggestions in terms of the wires you sent on Friday, but for a landing page, this would require a great deal of work that was not planned for. If we build this page in HTML, we will have a good deal of SEO leverage and accomplish our goal.
I have a 10:00 meeting to head to, but I will be free after that if you want to talk. I also am waiting on Andrew D to bless the creative for the actual pages, so you should be getting those this week too. Let me know how ARS would like to have those assets delivered so we can co-ordinate that this week too.
Stacey asks for clarification because new mocks do not have any offers or data from the clarifications from few conversations. Kelly clarifies that mocks were for layout only. Stacey loops in Franklin to obtain buy-in.