Pawlooza Project

Overal Prep / planning

pull together all information gathered during february planning session

03/10/2015 - 03/12/2015

compile all of the information that is scattered in different formats and make it ready for review with Melissa

vacation

05/01/2015 - 05/11/2015

Pawlooza Format Testing

This includes the field testing phase and corporate evaluation of results to determine next steps required for launch

complete all pawlooza testing

03/01/2015 - 03/31/2015

all field testing to be completed within this time frame

combine all testing results for review

04/01/2015 - 04/10/2015

review results and tie them into print / web / training decisions and project plan

04/13/2015 - 04/17/2015

3NFree Transition

All actions required to move out of 3NFree, including the exit strategy and decisions what (if) something can replace it.

make final decision on what we are going to do / exit strategy

03/16/2015 - 03/20/2015

define tasks and put into timeline for pawlooza launch

03/24/2015

Easier Shopping Process

This includes all issues that come between logging into pawTree and getting to checkout. The goal is to make the steps required to place an order in various scenarios as short and easy as possible.

improved shopping / profile elements completed on website

03/01/2015 - 03/31/2015

one bag of food at a time by petPro shopping option

05/15/2015

Pawlooza Planner Revamp

Bring the planner software program up to speed with the new needs of the revamped pawlooza.

test all shopping scenarios to be sure they work with pawlooza program

04/01/2015 - 04/10/2015

turn on tools that allow us to see if party / shopping / profiles all work together

04/01/2015

hide pawlooza planner and do the revamp work needed

04/20/2015 - 05/29/2015

define work for eric to do

04/21/2015 - 04/30/2015

define what eric can be working on while I am out

unhide the planner

06/29/2015

relaunch pawlooza to field

07/23/2015

Training

Review of current material, recommendations for changes. This includes a review of what is online as well as in print. ALSO...includes a review of how the relaunch may or may not need to change the current fast start program / materials.

Then put into play all work needed to deliver new training / fix holes

full review and analysis of training materials

03/03/2015 - 03/05/2015

determine what is needed for training across the board

03/16/2015 - 03/20/2015

do this with Melissa in town (includes pawlooza / fast start / 3nfree / full review and decision making

write all pawlooza related training content

04/06/2015 - 04/10/2015

this is content to be used across the board in print / web / recordings / etc...

all pawlooza content out for review

05/01/2015 - 05/11/2015

update all content after review process

05/12/2015 - 05/14/2015

develop any training needed to relaunch the planner (pdf / audio / video)

06/02/2015 - 06/04/2015

put all training content into pdf format

06/09/2015 - 06/11/2015

do all recordings needed

06/16/2015 - 06/18/2015

this is any audio or video screen recordings needed to support pawlooza and any other training changes being a launched at pawfest

get all training files loaded to media center

06/22/2015

need to get this done so I have then to put into the web outline

create the outline and content needs for the training website updates

06/23/2015 - 06/25/2015

launch any planner related training for the July contest

06/26/2015

deliver web outline to Eric

06/26/2015

update the training web page

07/23/2015 - 07/26/2015

needs to be done on this day if at all possible...anything sooner will make information available before we want it to be. Goal is for it to all believe by the 29th

New Starter Kit(s)

determine changes needed for current sales kits, evaluate options and deliver at the right time.

decide what will go in the sales kit

04/13/2015 - 04/17/2015

THIS COORDINATES WITH FAST START PRINT AS WELL

review print estimates

04/28/2015

THIS COORDINATES WITH THE FAST START PROGRAM

Final decision for sales kit contents

04/28/2015 - 04/29/2015

THIS COORDINATES WITH THE FAST START PROGRAM

packaging needs defined / reviewed / recommended / delivered

05/04/2015 - 06/30/2015

ERIC: breakout of the different segments for this task are TBD by Eric, including time for review and feedback on packaging options. All must align with a June 30 in house delivery date.
THIS COORDINATES WITH PAWLOOZA PRINT NEEDS

Print Work

This includes all work needed for content, design, layout and printing to align our material with the new pawlooza concept. Delivered on time with launch and sales kit revamp

final decisions on what print is needed and in what format

04/13/2015 - 04/17/2015

printer / self printed....
THIS COORDINATES WITH FAST START PRINT NEEDS

create final content to deliver to designer/printer

04/21/2015 - 04/30/2015

THIS COORDINATES WITH FAST START PRINT NEEDS
use this time to perfect all content developed to this point so layout and print time is used well

meet with the designer/printer

04/21/2015

THIS COORDINATES WITH FAST START PRINT NEEDS

Marketing Resources

Review all marketing materials (print / web) that would need to be realigned to reflect the new pawlooza and all things related to that (i.e.: 3NFree, host rewards, etc...)

Incentives / Promotional campaigns

Plan all incentives / campaigns needed to support the relaunch of the pawlooza, drive bookings and increase sales results.

confirm host rewards / incentive campaigns for pawlooza launch

03/16/2015 - 03/20/2015

pull together all print / training needs for June incentive

05/12/2015 - 05/14/2015

pull together all print / training needs for July contest

05/26/2015 - 05/28/2015

sales incentive to win a pawlooza kit

06/01/2015 - 06/30/2015

booking contest leading up to pawFest

06/29/2015 - 07/20/2015

prize for most bookings in the pawlooza planner by pawfest

pawlooza bonanza

08/01/2015 - 08/31/2015

contest for highest number of pawloozas held in August???

Communication

evaluate what is needed to communicate clearly, timely and with income producing results. Write the content and publish it in a timely manner

define all communication needs and put into project plan

06/30/2015 - 07/02/2015

Launch