Mizuno 2015 Program Calendar

Mizuno

Account Kickoff & Orientation

03/09/2015

Running BU 2015 Triage

Enigma Model Support Plan Development

03/10/2015 - 04/30/2015

Running BU Trafficking Ads per Approved Plan

03/10/2015 - 12/31/2015

Enigma Model Support Execution

May 1, 2015 - 12/31/2015

Golf BU Triage Needs

Golf BU Hotlist Programmatic Buy Development

03/10/2015 - 03/18/2015

Hot List Programmatic Execution

Mar 19, 2015 - 06/30/2015

Running BU 2016 Program Development

PHASE I: Brand Book

03/10/2015 - 04/01/2015

DELIVERY:
-Brand Book
-Brand Purpose & Mission
-Brand Persona

PHASE II: Communications Strategy

Apr 2, 2015 - 04/30/2015

DELIVERY: VISION, VOICE, TONE
-Consumer profile & journey
-Media Behaviors
-Media Objectives
-Program KPIs

PHASE III: Connections Plan

May 1, 2015 - 07/15/2015

Sales Meeting Presentation: BIG IDEA PRESO

May 1, 2015 - 05/31/2015

Team Sports 2016 Program Development

Golf BU 2016 Program Development