MAD MAX: FURY ROAD - Interactive Development Timeline

Key Dates

Comic-Con First Look

July 24, 2014

Teaser Trailer Debut

Dec. 10, 2014

Main Art (Expected)

March 6, 2015

INTL Release

May 13, 2015

US Release

May 15, 2015

Site Development

Official Film Site

July 25, 2014 - May 17, 2015

Teaser Site Launch

July 26, 2014

Trailer Debut Viral Site

December 8, 2014 - December 10, 2014

Updated Teaser Site Launch (Viral Site Art)

December 11, 2014

Updated Teaser Site Launch (One-Sheet Art)

February 12, 2015

Main Site Launch

March 31, 2015

WWRD Page Launch

May 1, 2015

Ticketing Widget Launch

May 1, 2015

Feature Development

Vehicle Showcase

December 10, 2014 - March 31, 2015

Photo Filter App

February 8, 2015 - April 6, 2015

Fan Art Contests

March 7, 2015 - April 26, 2015

Deliver of iOS version to Apple: May 28

Social / Publicity

Comic-Con

July 23, 2014 - July 27, 2014

Social Networks (Facebook, Twitter, Tumblr, Instagram, YouTube, Google+)

July 24, 2014 - May 17, 2015

Character Art Debut

July 26, 2014

Teaser Art Debut

December 10, 2014

SXSW

March 16, 2015

Buzzfeed, HuffPo, Vanity Fair, IMDB, NY Times Miller Interviews

March 17, 2015

Wondercon

April 3, 2015 - April 5, 2015

Cinemacon

April 20, 2015

Junket

May 1, 2015 - May 5, 2015

Premiere

May 11, 2015

Ads / Media

Pre-Awareness (YouTube, Twitter, Facebook)

December 10, 2014 - April 26, 2015

Intl Teaser Toolkit

December 11, 2014 - January 31, 2015

March Madness (Turner, NCAA, Bleacher Report)

March 1, 2015 - March 31, 2015

YT Masthead - INTL Deadland

April 10, 2015

Pre-Opening (Fandango, YouTube, Instagram, TBD)

April 27, 2015 - May 17, 2015