Amazon - Acorn

Acorn Sell In Seasonal Cycle

Fall / Winter

Approx. 09/21/2014 - Approx. 03/20/2015

Strategic Plan, Forecasting, Assortment, PO's, Marketing

Spring / Summer

Approx. 04/01/2015 - Approx. 10/16/2015

Strategic Plan, Forecasting, Assortment, PO's, Marketing Plan

Fall/Winter

Strategic Plan Creation

Approx. 09/15/2014 - Approx. 10/10/2014

Overall Sales Budgets and High Level Goals

Preliminary Assortment Plan

Approx. 10/06/2014 - Approx. 10/31/2014

Prior to Pre-line meetings is a goal, so that we are coming to those meetings with our initial Strat Plan and Assortment Plan

Pre-Line Meetings

Approx. 10/20/2014 - Approx. 11/21/2014

Goal is to have all Genders See the line before Thanksgiving.
Match up Receipt Budgets with Strat Plan

Fleece Upper Core Carry Over Forecast Due

11/17/2014

Submitted to Acorn based on historical and percentage increase for Fall 15

Intital Marketing Plan

Approx. 12/29/2014 - Approx. 01/16/2015

High level Dollars and Place Holder Promotional & Marketing Calendar Planning

SMU Development

Approx. 12/29/2014 - Approx. 01/30/2015

This can be stretched into early February depending on delivery dates and factory minimums

Strategic Plan Full Version I

Approx. 01/05/2015 - Approx. 01/16/2015

Goal is to be able to present to Acorn management at Outdoor Retailer

Forecast 1st Pass Due

01/16/2015

Strategic Plan Final Version

Approx. 02/02/2015 - Approx. 02/13/2015

Goal is to present to Acorn Management at Platform

Marketing Plan Version I

Approx. 02/02/2015 - Approx. 02/16/2015

Goal is to review with Amazon and Acorn Management at Platform

Forecast 2nd Pass

02/13/2015

Marketing Plan Campaigns Locked

Approx. 03/16/2015 - Approx. 04/24/2015

Budgets and Marketing Elements ie: Email, Banner, CSLD, AMG

Purchase Orders DUE

03/16/2015 - 03/31/2015

Goal is to match up exactly with Final Forecast

Forecast Final Adjustments

03/16/2015

Goal is to account for marketing investments

Spring/Summer

Strategic Plan Creation

Approx. 03/02/2015 - Approx. 03/31/2015

Since the Acorn FY is August to July, some of the SS Strat plan should be incorporated in budgets, outline objectives.

Preliminary Assortment Plan

Approx. 04/01/2015 - Approx. 04/17/2015

Prior to Pre-line meetings is a goal, so that we are coming to those meetings with our initial Strat Plan and Assortment Plan

Initial Marketing Plan

Approx. 04/20/2015 - Approx. 05/15/2015

High level Dollars and Place Holder Promotional & Marketing Calendar Planning

Pre-Line Meetings

Approx. 04/27/2015 - Approx. 05/29/2015

Goal is to have all Genders See the line before Thanksgiving.
Match up Receipt Budgets with Strat Plan