ASI Product Development Commercialization Calender

Platform Planning

Charter Sheets and Business Cases (Initiation Phase)

04/01/2014 - 05/30/2014

The process used to determine which new platforms will be created for inclusion in the MY 16 lineup. Carbon and Full Suspension are on 2 Year timelines

Platform Presentation

06/14/2014 - 06/16/2014

Presentation of the platforms the product line for MY 2016 will be built on

Charter Sheet and Business Cases (Initiation Phase)

01/05/2015 - 3/31/2015

Platform Presentation

06/15/2015

Product

Project Planning Phase

May 31, 2014 - 06/30/2014

Project Development Phase

6/15/2014 - 10/15/2014

Testing and Validation Phase

8/31/2014 - 2/28/2015

MY 16 Spec and Graphic

10/18/2014 - 1/09/2015

Project Planning Phase

Apr 1, 2015 - 4/30/2015

Project Development Phase

4/15/2015 - 6/15/2015

Testing and Validation

6/15/2015 - 11/30/2015

Model Line Planning

Model Line Presentation

08/31/2014

presentation of the 85% complete model lineup

Model Line Finalization

10/16/2014

presentation of the finalized MY 16 Product lineup

Model Line Presentation

08/31/2015

Presentation of Models to be included in MY 17 lineup 85% complete

Model Line Finalization

10/01/2015

Finalized MY 16 lineup presentation

Purchasing

Preseason and MY 16 Ordering Begins

12/15/2014 - 1/15/2015

Marketing

Marketing Material Production

06/01/2015 - 7/25/2015

Trade Shows

Eurobike 2014

08/27/2014 - 08/30/2014

Interbike 2014

09/10/2014 - 09/12/2014

Taipei Show

3/18/2015 - 3/21/2015

Eurobike

8/25/2015 - 8/31/2015

Interbike

9/15/2015 - 9/20/2015

Production

MY 15 Production Period

4/30/2014 - 3/30/2015

MY 16 Production Period

04/29/2015 - 3/30/2016

MY 17 Production Period

4/29/2016 - 3/30/2017