Coca-Cola Japan

Acquisition

Acquire Kirin Competitor

November 1987

Entering Market

With Ready-To-Drink Can

December 1987

With Ready-To-Drink Bottle

January 1988

Placement

Become the Vending Machine Go-To Brand Name

February 1988

Become the Restaurant Go-To Brand of Bottled Tea

March 1988

New Product Line

Develop Healthy Water Product (Tea water, coconut water, etc)

June 1988