Untitled timeline

Marketing

Get 500 Subscribers

06/01/2014 - 09/01/2014

Key Results:
1. 500 subscribers to mailing list
2. Active engagement by core group of musicians to use Alpha

Alpha Band Acquisition

09/01/2014 - 01/01/2015

Key Results:
1.) MVP Launch (50 bands, leads board on Trello)
2.) Responding to Feedback quickly and efficiently
3.) Market test
4.) Create network of TempoTrader Musicians

Critical Mass

01/01/2015 - 06/01/2015

Key Results:
1. Marketing push to expose Beta to public
2. Attract 2 huge industry names as shareholders
3. Campus Ambassador Programs
4. Push TempoTrader gear to young adults

5. Plethora of marketing stunts (TempoTrader scholarship, TempoTrader album, etc.)
6. Visit networking music festivals (South x Southwest)

Become Industry Leader

06/01/2015 - 01/01/2016

Key Results:
1. 20% Market Share of Music Industry
2. Physical Office Space
3. Significant brand name recognition
4. First successful music market model

Finance

Product

FInish MVP

06/01/2014 - 09/01/2014

Key Results:
1. Read to be testing in alpha period
1. Core functionality streamlined
2. Feedback oriented Platform

Alpha Done

09/01/2014 - 01/01/2015

Key Results:
1. Refine core functionality and design to the preferences of musicians
2. Have market worthy Beta ready

Finish Beta

01/01/2015 - 06/01/2015

Key results:
1. Refine design and add functions
2. Correct any bugs as user base grows and stresses the platform.
3. Ready for Live launch

Expand beyond core website

06/01/2015 - 01/01/2016

Key Results:
1. Maintain platform as user base stabilizes
2. Launch Mobile Application
3. Integrate added functionality