Roadmap

Company Events

Venture Kick 3

Approx. 05/11/2014 - 07/02/2014

Company Incorporation as SA

Approx. 06/01/2014 - 06/12/2014

UK Market Entry Camp

07/14/2014 - 10/17/2014

Hire London Team

Approx. 08/01/2014 - 09/15/2014

Open London Office

09/01/2014 - Approx. 09/30/2014

Hire Senior Executives

09/01/2014 - Approx. 10/31/2014

Silicon Valley Expedition

09/12/2014 - 09/28/2014

Geographic expansion

Approx. 01/01/2015 - 03/31/2015

(Fundraising) Series A

04/01/2015 - Approx. 07/31/2015

Business

McDonald's Launch campaign

06/30/2014 - 07/18/2014

BizDev with Premium Publishers

Approx. 07/01/2014 - Approx. 09/30/2014

Unilever & MTS in Central/Eastern Europe

07/14/2014 - 08/08/2014

McDonald's & Swissquote in Switzerland

08/04/2014 - 08/31/2014

Unilever EMEA

Approx. 09/01/2014 - Approx. 10/31/2014

Samsung EMEA

Approx. 09/15/2014 - Approx. 12/15/2014

Launch with Premium Media Publisher

09/22/2014 - Approx. 11/10/2014

Premium Publishers Campaigns

Approx. 10/27/2014 - 12/31/2014

X-mas campaigns (Invite-only)

11/17/2014 - 01/02/2015

Launch Buzz

Approx. 12/15/2014 - 01/31/2015

Automated Platform Campaigns

01/12/2015 - Approx. 07/31/2015

Product

SDK Integration with launching publishers

Approx. 04/01/2014 - 06/27/2014

Beta Release

Approx. 06/01/2014 - 07/21/2014

Technology Partners Integration (Oracle, nViso, AppSurfer, etc.)

Approx. 07/01/2014 - 07/31/2014

Product performance upgrade

07/14/2014 - 08/31/2014

Ad unit innovation / R&D Projects

09/01/2014 - 12/14/2014

Product scalability upgrade

09/29/2014 - 12/31/2014

Invite-only release

11/01/2014 - 12/05/2014

Public release

01/05/2015 - 01/30/2015