Untitled timeline

Preparation

Make sure the McWilliam wines team know about the plan

09/01/2014 - 12/31/2014

Get the gifts (for the Sales promotions) ready

09/01/2014 - 12/31/2014

Be prepared - Create documents before launch the plan online

09/01/2014 - 12/31/2014

Get the 250 ml wine bottles made and ready

09/01/2014 - 12/31/2014

Contract Japanese to do personal selling

09/01/2014 - 12/31/2014

Redesign

Redesign the wine bottles and wine boxes with the colour theme

09/01/2014 - 12/31/2014

Redesign label (to add Japanese text).

09/01/2014 - 12/31/2014

Teaser

Announce online about the upcoming plan

11/01/2014 - 12/31/2014

Testing

Upload the information to the media source

12/01/2014 - 12/31/2014

Implementation

Post ads online

01/01/2015 - 12/31/2015

Ordering

Process orders

01/01/2015 - 12/31/2015

Follow up on every orders

01/01/2015 - 12/31/2015

Evaluation

Conduct evaluation

12/01/2015 - 01/31/2016

Review the plan using the evaluation results

02/01/2016 - 05/31/2016