Case Study- Stanford P&TS

Phase One

Document/Initial Data Analysis

05/01/2014 - 06/27/2014

Alternative transportation website PDFs; other documents; other data from surveys, etc.

Interview Preparation

05/05/2014 - 05/31/2014

Decide selection scheme for interviewees and recruitment approach; recruit interviewees; develop interview protocol

Field Observation

05/05/2014 - 09/30/2014

May 8- Bike to Work Day

Interviews, Round One

06/02/2014 - 06/27/2014

Analysis of Phase One Data

08/04/2014 - 09/30/2014

Develop and execute analytic scheme for interview and observation data

Interview, Round Two w/Commute Documentation

09/01/2014 - 09/19/2014

Phase Two

Survey Design and Testing

10/01/2014 - 11/30/2014

Design and test survey for recommendation to P&TS

Input to P&TS Survey

11/01/2014 - 12/19/2014

Optional Data Collection

11/01/2014 - 02/28/2015

Focus groups, document history of commute alternative program, etc.

P&TS Survey Administered

03/01/2015 - 04/30/2015

Analysis of Survey Data

05/01/2015 - 06/30/2015