Dole Strawberry Dippers Campaign Timeline

Main

Seed the product to 250 key influencers

03/01/2014 - 12/31/2014

Sponsor Go Red for Women Events

03/01/2014 - 12/31/2014

Long Lead Media Pitching

03/01/2014 - 05/01/2014

Promote Dole's Where to Buy Tool

03/01/2014 - 08/01/2014

Pamper the Retailer

03/01/2014 - 05/31/2014

Promote “Sorority Girl’s Night In” for National Sibling Day

03/10/2014 - 04/15/2014

Launch YouTube Channel for Moms On-The-Go

04/01/2014 - 08/15/2014

Late Night Study Snack Delivery During College Finals Season

04/01/2014 - 06/01/2014

National Poetry Month Facebook Competition

04/01/2014 - 04/30/2014

Short Lead Media Pitching

04/01/2014 - 12/31/2014

Bikini Body Challenge Instagram Promotion

04/01/2014 - 05/31/2014

Mother’s Day Pinterest Competition

05/07/2014 - 05/11/2014

National Chocolate Day Facebook Promotion

07/01/2014 - 07/08/2014

Choc. Covered Anything Day Promotion

12/15/2014 - 12/17/2014