HCSC 2014 Draft

Coalition Management

Partners: 256 total partners at the beginning of 2014

01/01/2014

Leverage partner relationships

02/01/2014 - 12/31/2014

Rock and Enrollment program

02/26/2014

Events

03/20/2014

Events

January to March Enrollment

01/01/2014 - 03/31/2014

Smaller Branded Events - Less than 1k attendees per event

01/01/2014 - 03/31/2014

Medium-Sized Branded Event- minimum 3.5k attendees

03/22/2014

The Campaign is currently finalizing March 22nd as the date for this event.

Smaller Be Covered Events - Less than 1k attendees per event

04/01/2014 - 11/15/2014

Fall Enrollment Begins

11/15/2014 - 11/16/2014

Smaller Branded Events - Less than 1k attendees per event

11/15/2014 - 12/31/2014

Large Branded Events- Minimum 5k attendees: Two in the fall

11/15/2014 - 11/30/2014

Content and Online

Content and Online Strategy

01/01/2014 - 12/31/2014

Create new content

02/01/2014 - 04/30/2014

Inventory and push out existing content

02/01/2014 - 02/28/2014

Push Phase 2 Content

05/01/2014 - 11/15/2014

Earned Media-Texas

Earned media strategy, pre-event, event, campaign announcements

01/01/2014 - 01/15/2015

Earned Media Around Open Enrollment

2/1/2014 - 03/31/2014

In 2014, we will work to generate earned media for their Be Covered campaign and in support of Be Covered and Think Blue events. There is great opportunity to increase media coverage in community papers as well as drive thought leadership.

Earned Media Around Open Enrollment

11/15/2014 - 01/15/2015

Project Management-Texas

Project Management

01/01/2014 - 12/31/2014