Scrappulous H1 2014

User Testing

Over/Shoulder Tests

01/07/2014 - 02/10/2014

JD/PB/EOC to conduct a minimum of 5 over the shoulder user tests each

Consolidated Feedback/Documentation

02/13/2014

Phase 2 User Testing (Books, Etc.)

03/13/2014 - 04/30/2014

New Site Launch

First Draft of Content

01/06/2014 - 01/20/2014

To be completed by PB & EOC

Design - Phase 1

01/13/2014 - 02/03/2014

Outline by EOC, potentially leverage DMG resources to complete

Site Launch

02/17/2014

Printing Options

Overview of Printing Options

01/06/2014 - 02/03/2014

Driven 100% by EOC

Scrapp Book Printing Beta Launch

01/13/2014

Scrapp Book Printing Launch

02/17/2014

Decision on Additional Printing Options

03/03/2014

Joint decision based on EOC info, Phase 2 Book printing capabilities, user feedback, revenue potential, etc.

User Growth

Push Scrapp -> FB Posting

01/13/2014 - 02/28/2014

PB & EOC to find some key stakeholders

Purchased Blog Posts

2/27/2014 - 03/17/2014

EOC to provide details on costs, reach, audience, etc.

Bigger PR Push

2/27/2014 - 04/30/2014

PB/JD/EOC - Bigger media outlets

Paid Ads Test

03/17/2014 - 05/19/2014

Leverage DMG resources

5,000 App Users

06/30/2014

Scrappulous Blog

10 Blog Posts

01/20/2014 - 03/17/2014

About how to take better pictures of your kids, better manage your photo's/memories, privacy issues, etc.

EOC to Lead

Intern

Hire Intern

03/03/2014

JD/PB/EOC to all tap into network

Wheaton College could be a no-brainer - Leverage DMG brand name for Intern reference

Run Scrapp Social Media

03/17/2014 - 06/30/2014

Drive Traffic to Blog

03/17/2014 - 06/30/2014

PR/Blogger/Advertiser/Etc. Prospecting

03/17/2014 - 06/30/2014

Exit Potential

Prelim Convo's - Gauge Interest

02/10/2014 - 04/01/2014

Led by JD - While speaking with potential investors and big players in media world, gauge interest in a Scrapp sale - gather info on what we need to do/what investors/buyers are looking for/most interested in

Prelim List of Potential Buyers

02/17/2014

Input from everyone - PB Owner

Founder Meetings

Dinner/Meeting

01/20/2014 - 01/24/2014

Dinner/Meeting

03/03/2014 - 03/07/2014

Dinner/Meeting

04/14/2014 - 04/18/2014

Dinner/Meeting

06/16/2014 - 06/20/2014

Big Decisions

Additional DMG Investment? (DMG Ventures)

02/10/2014

Develop Android?

05/01/2014

To Sell or Not to Sell?

06/30/2014