Health Unbound 2011

Marketing

MAMA Site

07/25/2011 - 07/29/2011

Optimize and improve HUB's presence on MAMA site

MHA Site

07/25/2011 - 07/29/2011

UNF online team will work with director of HUB to optimize HUB's presence on www.mhealthalliance.org

Guest Blogger Outreach

08/17/2011 - 09/19/2011

Press Release

09/01/2011 - 09/19/2011

Preparation and research on where to distribute.

HUB Launch Event

09/19/2011

Launch @ Social Good in NYC

Build

Phase 4 Development

07/15/2011 - 08/01/2011

Phase 3 Development includes: database, initiative space and blog

User Testing

07/25/2011 - 07/29/2011

We will perform user testing to a small set of generic users on usertesting.com

Demo and Presentation

07/26/2011

Gobee Group-Nexops will present to MHA staff (including Global Health comms) to walk through HUB site.

Content

Content Guidelines

07/13/2011 - 07/29/2011

These guidelines will be created to for the database, initiative space, image bank, and blog

Managing Editor Call

07/20/2011 - 08/03/2011

Based on the draft of the managing editor job description, we post a call and choose for the managing editor within 2 weeks.

Editorial Calendar

07/27/2011

2 months editorial calendar structured by week.

Engagement

Beta Partner Engagement

08/01/2011 - 09/16/2011

With a select group of 20 partners we engage them over the course of the month leading up to the public launch. Ideas for engagement include a design workshop that's webcast.

Transition Email

09/16/2011

Transition email thanking current users.

mHealth Summit

12/05/2011

Administration

Financial Model

07/11/2011 - 07/15/2011

Develop financial analysis

Narrative Business Model

07/18/2011 - 07/20/2011

Sponsorship Development

07/25/2011 - 09/16/2011