Petit Lem Online Launch Timeline

Website Development

Scoping & Analysis

11/05/2013 - 11/15/2013
  • Who are the customers;
  • Technical Process Analysis
  • Business Process Analysis

User Experience Design

11/11/2013 - 11/29/2013
  • Creative Design
  • Information Architecture Planning
  • Wire Framing

Implementation | Engineering

11/25/2013 - 03/14/2014
  • Front End Development
  • Back-end Development
  • Systems integration
  • SEO Optimization
  • Performance Tuning
  • Testing

Launch & Post Launch

03/14/2014
  • Final Checklist
  • Promotion to Production Environment
  • Post-Launch Support Begins

Content Marketing

Tactics Meeting with William

11/05/2013

-Finalize Social Media Channels re-launch for Pinterest, Facebook, Instagram, Twitter
- Set editorial guidelines
- Detail Year-long campaigns (pre-launch, launch, post-launch0

Launch Landing Page

11/06/2013 - 11/11/2013
  • Teaser & Email Collection with A/B testing

Social Media & Content Marketing

11/11/2013 - 01/10/2014
  • William's lead at posting and engaging with Petit Lem potential customers
  • Implement campaign tactics

Product Projects

Collect Model Submissions

10/24/2013 - 11/18/2013

-Decide on which candidates are best for Petit Lem photoshoots.
- Children 0-4 years of age.
- Contact winners
- Decide on compensation

Select Launch Line Products

11/04/2013 - 11/15/2013

-Decide on SKUs and Inventory that will make up the website's launch line
- Decide on which products will be featured in photoshoots/campaigns/ banners

Photoshoot Schedule & Planning

11/18/2013 - 11/22/2013
  • Determine the photoshoot location, cost, setting, and lifestyle context.

Operations

Determine Shipping Partner

11/04/2013 - 11/22/2013
  • Determine Best Practices for Shipping within Quebec & RoC
  • Determine Best Practices for Shipping to USA directly to consumers - Customs considerations: - Consolidated Shipments w Customs Broker OMNITRANS

Develop Product Packaging

11/18/2013 - 11/29/2013
  • Shipping Boxes considerations: Branding, Sizing, return, materials

Warehousing & Fulfillment

11/18/2013 - 12/06/2013
  • Determine Best Practices for warehousing PL Online inventory (USA & Canada) in Groupe Lemur's warehouse
  • Best practices on picking and packing