HCN Production Timeline (Copy)

EDU

Education Project "La Educación es la Clave"

DEADLINE present scripts to Carlos (first set)

04/04/2011

8spots, 2segments, 2columnas
team: Luisa, Julio
Carlos reviews

DEALINE- script review

04/06/2011

DEADLINE Editing and post-production

04/13/2011

DEADLINE -Final Product Revision

04/15/2011

DEADLINE scripts (second set)

04/18/2011

DEADLINE script revision (second set)

04/20/2011

DEADLINE editing and post (second set)

04/29/2011

LAUCH first set

05/02/2011

DEADLINE final product revision (second set)

05/04/2011

LAUNCH second set

05/16/2011

NCLR

online-Submit potential URL options VERY DELAYED!!!

02/14/2011 - 03/04/2011

digital-Campaign website-mapping DELAYED!!!

02/14/2011 - 03/04/2011

Paul, Julio, Carlos, Daniela

online-Develop strategic plan & tactic

02/14/2011 - 03/04/2011

Paul

video shoot

02/18/2011

print-Develop concept/guide to NCLR

02/21/2011 - 03/04/2011

video post production

02/21/2011 - 03/11/2011

online-NCLR-Production DELAYED!!!

02/21/2011 - 03/04/2011

delayed by our delay in providing wireframes and copy

online-Copy development

02/21/2011 - 03/04/2011

MR-Shape target list DELAYED!!!

02/21/2011 - 03/04/2011

Present video series to client

03/04/2011

digital-Present storyboard wireframes DELAYED!!

03/04/2011

print- Present to client for review and approval

03/04/2011

print-Incorporate client feedback

03/07/2011 - 03/09/2011

Incorporate client feedback

03/07/2011 - 03/11/2011

print- Present to client for final approval DEADLINE

03/09/2011

print-Submit final to NCLR DEADLINE

03/11/2011 - 02/11/2011

Final approval (Video) DEADLINE

03/11/2011

Upload begins

03/14/2011 - 03/18/2011

project-Launch DEADLINE

03/28/2011 - 04/01/2011

Online-Execute via Facebook, Twitter, etc.

03/28/2011 - 04/01/2011

Paul
include Mercy in the execution

USFS DTF LA

Alison emails talking points for the Outdoor Activities

02/25/2011

Present online contest structure to client

03/01/2011

Radio-script development DEADLINE

03/07/2011

present radio scripts to client

03/08/2011

Development of FB, YT, Twitter platforms and Contest

03/11/2011

NMCADV

setup survey gizmo for experts survey

02/24/2011 - 03/04/2011

Paul, Daniela

test survey... internally?

03/01/2011

distribute survey to experts

03/03/2011

who will do this?

send email to experts to complete survey

03/07/2011

who?

review research materials for creative

03/28/2011

HIP

Brochure copy points: HIP will email specific copy points prioritized

03/04/2011

HIP will email us a list of potential Spanish-proficient spokespers

03/09/2011

present creative

03/22/2011

2 radio spots
OOH
e-collateral

FWJ

FarmWorker Justice

radio script 60, 30 DEADLINE

03/16/2011

bill by march 18

03/18/2011

USFS DTF.ORG transcreations

HCN transcreations DELAYED!!!

02/07/2011 - 02/28/2011

Ad Council Development of Site

02/28/2011 - 04/01/2011

launch mini site in spanish DEADLINE

04/01/2011

delayed because ad council requested 6 weeks to do this work... and we're still gong through approvals (02-28-11)

EFA

NFI-NRFC

deliver all adapted documents to client

03/07/2011 - 03/11/2011

DEADLINE submit all adapted materials to client

03/14/2011 - 03/18/2011

NAM

environmental poll of the rockies

production

02/17/2011 - 02/28/2011

team JG, LM

1 radio spot
1 column