Petit Lem Online Launch


Hire a Website Developer

10/07/2013 - 10/12/2013

LeSite vs. Demac Media
using Magento

Marketing Strategy

10/11/2013 - 10/19/2013 & Lemur Group finalize Petit Lem Marketing & Brand strategy.
Develop Launch Year Campaign

Website Development | Clickable Wireframe

10/18/2013 - 11/30/2013

100 hours to complete a workable clickable wireframe for website (template)

Operations | Develop Product Packageing

10/21/2013 - 11/08/2013

Decide on the best practices for shipping the goods to consumers.

Considerations: Cost, Branding, Experience, Types, Warehousing

Operations | Shipping partner

10/21/2013 - 11/08/2013

Decide & Contract with best shipping partner for both Canada and USA.
Considerations: OMNI Trans consolidated shipping, Courier shipping, Return shipping, Costs for next day, how much does 'free shipping' cost PL.

Finalize Product launch line

10/21/2013 - 10/25/2013

Establish which SKUs will make up the entirety of the product line and the lead delivery times that product groups will arrive at Lemur warehouse

Launch Social Media pages & Content marketing

10/28/2013 - 11/02/2013

William will develop our social media pages (Facebook, Pinterest, Instagram, Google+, Twitter)

Landing Page on

10/28/2013 - 11/02/2013

Replace the existing webpage with an Unbounce landing page in order to collect email address & teaser the launch of the new web store.

The visuals for the Unbounce page will be developed in-house using Lemur Group graphics dept.

Content Marketing Posts on PL social media sites

11/04/2013 - 12/24/2013

William will manage the content marketing on the PL social media pages & curate enough content that amounts to 4 posts per week.

William has been contracted for 8 hours per week for 8 weeks.
(more as needed)

Photo Shoot | Product Photos

11/11/2013 - 11/22/2013

Take professional photos of every product that will be offered on PLO for the entirety of the Spring 2014 season. - See more at:

Operations | Warehousing and Fulfillment

11/11/2013 - 11/18/2013

Confer with Luigi, Lemur warehouse manager on best practices for fulfilling PL online orders.

Considerations: space, orientation, packing and picking, hiring new warehouse staff.

Photoshoot | Lifestyle

11/11/2013 - 11/22/2013

Take lifestyle photos of the spring 2014 launch line for all campaigns using the marketing and branding philosophy developed in conjunction with

Develop & Engineer the PL website

12/02/2013 - 03/01/2014

Website to be ready for live launch on March 1, 2014
(soft launch at end of February)