LeSite vs. Demac Media
W.illi.am & Lemur Group finalize Petit Lem Marketing & Brand strategy.
Develop Launch Year Campaign
100 hours to complete a workable clickable wireframe for website (template)
Decide on the best practices for shipping the goods to consumers.
Considerations: Cost, Branding, Experience, Types, Warehousing
Decide & Contract with best shipping partner for both Canada and USA.
Considerations: OMNI Trans consolidated shipping, Courier shipping, Return shipping, Costs for next day, how much does 'free shipping' cost PL.
Establish which SKUs will make up the entirety of the product line and the lead delivery times that product groups will arrive at Lemur warehouse
William will develop our social media pages (Facebook, Pinterest, Instagram, Google+, Twitter)
Replace the existing Petitlem.com webpage with an Unbounce landing page in order to collect email address & teaser the launch of the new web store.
The visuals for the Unbounce page will be developed in-house using Lemur Group graphics dept.
William will manage the content marketing on the PL social media pages & curate enough content that amounts to 4 posts per week.
William has been contracted for 8 hours per week for 8 weeks.
(more as needed)
Take professional photos of every product that will be offered on PLO for the entirety of the Spring 2014 season. - See more at: http://www.preceden.com/timelines/137471-petit-lem-online-launch#sthash.ZFKk4Wh9.dpuf
Confer with Luigi, Lemur warehouse manager on best practices for fulfilling PL online orders.
Considerations: space, orientation, packing and picking, hiring new warehouse staff.
Take lifestyle photos of the spring 2014 launch line for all campaigns using the marketing and branding philosophy developed in conjunction with W.illi.am
Website to be ready for live launch on March 1, 2014
(soft launch at end of February)