DBA MARKETING

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TRADE SHOWS

REPCO BDM meeting

09/12/2013 - 09/13/2013

BDM meeting on the 12th Sept – hosting the management team at Sandown with a show and tell of motorsport

9.00am- Arrive at Sandown Motorsport Complex Princess Hwy Springvale.
9.30am-Complete Introduction to DBA, Company ,Product, People and Training.
11.00am Greg Evans V8race.
11.20am Matt Mackelden V8utes.
11.40am Nicholas Bates Competition Friction,, Supercar Brakes and Clutch.
12.00pm Working Lunch and Pit and Paddock Tours V8Utes and Supercars.
2.00pm Finish.

REPCO CONFERENCE

09/23/2013 - 09/25/2013

3rd—25th September Conference DBA has been invited (Melbourne) – Silver Package

SCA SUPLIERS FORUM

10/03/2013 - 10/04/2013

Burson DUBBO

10/10/2013 - 10/11/2013

Burson Mt Gambia

10/23/2013 - 10/25/2013

PROMOTIONS

REPCO LIGHT'em UP promo

10/01/2013 - 11/30/2013

Pedders - Spend $200 get a $20 voucher Promo

11/01/2013 - 12/31/2013

Promotion for Nov/Dec for Pedders – Coles New World Gift Card – $20 voucher giveaway – the idea is the fight against the Bosch product – spend $200 and get a $20 voucher.

ADVERTISING

Customer Initiatives

Eg New Pricing

Brands Meeting

09/10/2013 - 09/11/2013

Ray Richards meeting 10 SEPT to cover off the DS performance range and a freight discount

Covs Meeting

09/26/2013 - 09/27/2013

Kerry meeting with Covs to discuss business

Brands Price Decrease

10/01/2013

New Price List

Covs New Price List

10/01/2013

SCA Meeting with Marty & Kerry

10/02/2013 - 10/03/2013

Marty to meet up with Brian. Shawn and Marketing – to talk about the new lines
For CLUB+ retail website if they can send us a complete image, part listing

AUTO-1 Specials (same as AUTOBARN)

02/01/2014 - 02/28/2014

DBC2 - Communication Plan 2013

September – T2 Brake Rotor Feature

09/01/2013 - 09/30/2013

• Feature F&B’s on T2 rotors
• Availability through retailers (Repco, Autobarn and SCA)
• Feature the availability for the BRZ/FT86
• Ring Marty for quotes
• Images and data facts from John
Target audience: automotive trade, performance mags, forums, FB

October – VF Commodore Release

10/01/2013 - 10/31/2013

• Announcing product release for VF Commodore
• Mention how the bigger wheels on models require better looking brake discs
• Then bring in performance gains
• Talk about availability through retailers
• Quotes and images from John
Target audience: automotive trade, motoring mags, Carsguide, Drive, performance mags, forums, FB

November – Ventilation Advantage: Should My Discs Have Holes or Slots?

11/01/2013 - 11/30/2013

• Outline the performance and ventilation differences between cross drilled and slotted rotors
• Many enthusiasts consider drilled rotors to be better but don’t understand the benefits of slotted rotors
• Feature T3 technology
• Quotes from Marty
• Images and data from John
Target audience: automotive trade, performance mags, forums, FB

December – Aesthetics: Slotted Rotors –Cool In Every Way

12/01/2013 - 12/31/2013

• After featuring the performance benefits of slotted rotors the month before, we now turn our attention to the look
• This campaign is to show how cool looking slotted rotors are on cars with big wheels – turning attention away from cross drilled rotors
• Secondary message is performance gains – ventilation (cool)
• Target is firmly the performance street
• Use imagery from Falcon, Commodore, Nissan and BRZ/FT86