Analysis of Daily Deal Members

Phases

Member Research

09/16/2013 - 10/09/2013

Reporting & Strategy

10/09/2013 - 10/25/2013

Test Implementation & Reporting

10/25/2013 - 12/15/2013

Milestones

Profile description of daily deal members

10/04/2013

First draft of attrition reduction plan

10/15/2013

Final draft of attrition reduction plan

10/22/2013

Test plan

11/01/2013

First draft of test results

12/06/2013

Final draft of test results

12/13/2013