Crayola Playlight Savings Time

Development Timeline

Phase 1 Creative Concept Review/Client Feedback

8/19/2013

Phase 1 R2 Creative Review

8/22/2013

All Phase 1 Creative Approved and Delivered

8/26/2013

Development/Build

8/27/2013 - 9/11/2013

Phase 2 R1 Creative to Crayola

9/4/2013

Phase 2 R1 Crayola Feedback

9/10/2013

QA (Internal)

9/11/2013 - 9/13/2013

QA (Crayola)

9/16/2013 - 9/20/2013

Phase 2 R2 Creative to Crayola

9/17/2013

Phase 2 R2 Crayola Feedback

9/19/2013

Crayola Approval

9/20/2013

Tab Is Live: Phase 1

09/23/2013 - 10/16/2013

Phase 2 Final Artwork

9/24/2013

Phase 2 Crayola Artwork Approval

9/27/2013

All Phase 2 Creative Approved and Delivered

9/30/2013

Development/Build Phase 2

10/01/2013 - 10/21/2013

Product Giveaway Ends

10/16/2013

Shipping Product to Winners

10/16/2013 - 11/03/2013

QA Phase 2(Internal)

10/21/2013 - 10/23/2013

QA Phase 2(Crayola)

10/24/2013 - 10/30/2013

Crayola Approval

10/30/2013

Tab Phase 2 is live: Photo Gallery

11/03/2013 - 11/12/2013

Sweepstakes Ends

11/12/2013