Advertising TimelineFor my thesis |
Eras
1
1960
4
1976
2
1964
3
1970
5
1980
6
1986
7
1990
8
1995
9
2000
Design
New York School
1960 - 1975
Postmodernism
1970 - 1985
New Wave
1980 - 1995
Digital
1990 - 2011
Technology
3/4 of all network prime-time broadcast in color
1965
IBM introduces System 360 Transistor Computer
1964
First Commercial Satellite Launched
1965
Surgeon General reports on smoking
1964
First Direct Dial Phones
1966
Floppy Disk Inveted
1970
VCR Invented
1971
First Word Processor
1972
Pong
1972
Post-It Notes Invented
1974
Cell Phones Invented
1979
Apple Computers Founded
1976
Camcorder invented
1982
IBM PC uses MS-DOS
1981
Pixar´s "Tin Toy" became the first computer-animated film to win Oscar
1988
Disney releases "Tron"
1982
Netscape founded
1994
Yahoo founded
1994
Nintendo Entertainment System released in North America
1985
Graphic User Interface created
1983
Photoshop 1.0 Released
1990
Internet as we know it today
1993
DVD created
1995
Satellite Radio created
2001
iPod unveiled
2001
Adobe "Creative Suite" released
2003
YouTube begins
2005
Advertising
Cola Wars begin
1963
Surgeon General reports on smoking, tobacco ads banned in many magazines
1964
Mary Wells first woman heading agency (Wells, Rich, Greene)
1967
NBC drops ban on comparative advertising
1964
CBS, ABC drop ban on comparative advertising
1972
Creative Team debuts
1960
Congress prohibits broadcast advertising of cigarettes.
1971
National Advertising Review Board launched
1971
First Amendment protection granted to advertising
1976
MTV Debuts
1981
USA Today Debuts
1982
Needham Harper, BBDO International and DDB merge to create Omnicom Group
1986
Bozell & Jacobs merges with Kenyon & Eckhardt
1986
Saatchi & Saatchi buys Ted Bates Worldwide
1986
JWT: Industry's first hostile takeover
1987
WPP acquires the Ogilvy Group for $864 million
1988
Philip Morris announced plans to cut the price of Marlboro, shares dropped 23%
1993
Internet advertising breaks $2 billion as industry moves toward standardization
1999